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Frenzhip@Christmas Campaign (21 Nov 2007 – 6 Jan 2008)
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| Objective |
This campaign soft launches PHOTOfrenz to the market through a “Spirit of Giving” campaign in line with the Christmas festive season. “Giving” is a core business value of PHOTOfrenz and a tradition of the Christmas celebration, so timing the soft launch during the December period was to allow PHOTOfrenz to exercise its "giving" gesture to users, a truly apt gesture for the season of giving.
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| Mechanics |
Targeting professionals, managers, executives, as well as “frenz” from different walks of life, the single-minded campaign message to audience was to offer them exciting prizes that they could win through 3 simple steps:
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Sign up for free at PHOTOfrenz
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Upload one to three photos expressing their ideas of friendship
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Select a preferred prize from each tier of prizes: Red, Green and Blue tiers
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All participants also received a useful handphone digi cleaner in appreciation for their participation in the campaign.
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| Sponsors |
PHOTOfrenz was very fortunate to garner the support of the following sponsors that made the “giving” spirit of the campaign possible, and wish to thank them sincerely for the support.
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| Winners |
The Grand Draw on 6 Jan 2008 picked a total of more than 60 winners, of which the 4 Red Tier prizes were won by these lucky persons: Levin, Marcus, Judy and Miao Ting, with their photos depicting friendship below.
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PHOTOfrenz is proud that its first campaign has met with great success and takes this opportunity to thank again its sponsors, its partnered interactive agent (REAP), and its wonderful pioneer batch of fun and creative members.
To see selected photos of other winners, please click here.
To see all the photos submitted for the campaign, please click here. |
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